Palmolive is known for its great products. But in a marketspace as cluttered as that of bathing products, finding a unique space was quite a challenge. They needed something that was beyond a mere ‘product’. They needed an experience
When brands want to create an entire holistic experience, they need an agency that can conceptualize and design in a seamless manner. And that is where we come in. Palmolive wanted to transition from being mere products to a complete experience, and we were there to propel that transition.
Donning our creative hats, after days of research, we came up with an idea of turning these bathing products into a sensorial experience with Bathing Treasures of the world! First in this series was – European Bathing Secrets. The entire look and feel was inspired from the beauty of Europe. The product was launched on Amazon and other E-Comm portals. Just like the products, the kit was an experience in itself!