For our Proof of Concepts – which was an exercise done to showcase our brilliant Creative and technological abilities across various domains ranging from AR & VR, Stop Motion, to Packaging Design & 3D, we created a Sketch Pens brand called Con Vida that was all about the magic of colors!
We developed a unique and colorful Pack for the brand and then rendered it as a 3D model to create an Immersive AR Experience around it. To interact with the AR Experience, all the user had to do was Scan the Pack to let the colors come alive. Through Con Vida’s AR Pack, we turned a plain pencil drawing into an immersive AR Experience.
Goes to show how with the right thinking, and great creative execution – anything can become magical and colorful!