In our endeavor of becoming a 360 degree communications agency, we equipped ourselves with capabilities across 3D Animation, Food CGI, Stop Motion Animation, AR & VR Technologies, etc. With these capabilities, we remained not just a Creative agency, but became a Special CreaTech Agency.
The best of talent and cutting edge technology put in place, it was now time to show the world what we got. For that purpose, we created Proof of Concepts showcasing our brilliant abilities across various domains. The Proof of Concepts were meant to be a testament to how we conceptualize and execute.
We gave our conceptualizers a free reign to choose any product category in the vast FMCG space, and create a brand from scratch. After creating the brand narrative, the central brand and communication assets were to be developed – Packs, AR Filters, Stop Motion or 3D Animations, etc. For one of the first Proof of Concepts, we created a Wine brand – Blanca, that was made in the luscious vineyards of Spain. We developed an AR Filter Experience for Blanca that took the users to a Sunny Spanish Vineyard for an authentic feel of the wine.
For this Proof of Concept, we developed a Pack, a 3D Model of the Wine Bottle, and a completely immersive AR Experience. The Blanca Proof of Concept was shared across Social Media and through the circuit of Brand Managers, and was well received for its original thinking and suave execution.