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Nestlé Polo Social Media - “POLO Keeps You Cool”
Story Scenario
Nestlé Polo used to be a global brand of world fame, one of the most distinctive of the brand portfolio because of its typical ring shape and refreshing taste. But in the Indian market, it was losing digital relevance. Its online presence lacked energy, engagement, and connection. The Polo team needed a partner, a digital marketing agency that could reinvigorate the brand with modern storytelling and creative execution. That’s when they turned to Prakria.
The Challenges
Polo, an iconic global brand built on a distinctive shape and a legacy of “cool” quality, was under-performing in the Indian market. Although the brand has strong global equity, in India its overall market presence and digital traction were weak: the brand wasn’t getting the attention it deserved from consumers.
Specifically: The brand’s social media presence – especially on platforms such as Instagram – was minimal, with follower numbers in the low thousands.
The brand needed to reposition itself digitally, re-energise its “cool” essence, and develop a 360° digital presence (including AR, stop-motion, 3D, etc) to match its global status.
The aim was to translate a simple Big Idea (“POLO Keeps You Cool”) into visual and interactive formats that would engage Indian consumers in a fun, modern way, bridging the gap between brand heritage and digital relevance.
The Strategy
We used the Polo ring as a visual anchor across all designs, a shape everyone recognizes.
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We paired that with playful, punny language (thanks to “Excitemint”) to bring the brand voice alive.
Every asset carried a consistent aesthetic: cool tones, bold typography, engaging motion.
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The Creative Execution
Our integrated approach included:
360° Digital Experience
We didn’t limit ourselves to static posts.
AR filter campaigns
Letting users experience Polo in augmented environments Stop motion animations for quirky, handcrafted visuals 3D animation to bring Polo visuals to life Instagram UI animations with dynamic transitions
Content series
“Polo Humor Series” that echoed the brand’s playful tone Each element was rooted in social engagement and shareability.
Performance Marketing & Growth
We supported the creative push with performance marketing services, optimizing for reach, engagement, and growth. From PPC marketing to organic growth, we managed campaigns to drive incremental gains.
The Result
Millions of views and interactions across digital assets
Increased brand salience during the campaign period.
A sharpened, consistent digital identity that positioned Polo as a youth-centric, fun brand again
The campaign not only boosted numbers but also redefined what it means to be “cool” in the digital age.
Why This Matters
We combine SEO services, PPC (pay per click), content creation, and brand storytelling to deliver holistic campaigns.
We believe in measurable creativity: designs that delight, campaigns that convert, and strategies that last.
We’re more than just a social media marketing agency: we’re a digital marketing consultant and performance marketing agency all in one.
Drop Us a Line
LET'S START WITH MEANINGFUL CONVERSATIONS
Do you have a project in mind? Regarding Digital Marketing, Packaging Design, Branding, Print Media, 3D & CGI, AR/VR & Game Tech, films, animation & VFX, Illustration, Web Development, AI design—really any of our blend of creative services—we can help. Call us at our multimedia 360° marketing agency, animation studio, web development company, or video production house - we can't wait to team up.
At PRAKRIA, we don’t simply make visuals—we create connections of people to the thoughts through experiences.
For further enquiries, contact
+91 9810810034
Email
info@prakria.com
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