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At PRAKRIA, we don’t simply make visuals—we create connections of people to the thoughts through experiences.




When NESTLÉ was going to introduce a new Grekyo Blueberry Yogurt flavor, the objective was paramount: go fast, delight consumers, and be noticed on the shelf. This foreign new taste required a standout visual that would make individuals experience the crispiness and luxury of blueberries at first glance. But there was a catch, traditional product shoots were too slow, costly, and complex. The launch window was tight, and the brand team wanted to hit the market ahead of competitors. They needed something that looked as good as a studio shoot, if not better - but delivered in a fraction of the time. They turned to PRAKRIA to bring the idea to life.
The launch of NESTLÉ Grekyo blueberry yogurt flavor by the brand was an attempt to grab attention in a fast way with a strong visual language that matched the premium and exotic feel of the product.
The idea was to highlight the exotic and premium taste of the new Greek yogurt flavor and get it to the market quickly before competitors could react.
A traditional photoshoot posed time, cost and complexity constraints, making it difficult to meet the fast-turnaround requirement.
The key visual needed to be high impact and mouth-watering, not just a product shot, but something that conveyed flavour, texture and desirability instantly.
In short, the challenge was to create a standout, premium visual identity for Grekyo’s new blueberry flavor fast, cost-effectively, and with maximum impact.
We set out to combine speed and craft delivering high-impact visuals without the delays of traditional photo shoots.
Instead of photography, we built the entire scene in 3D and CGI, crafting a hyper-real blueberry explosion that captured the indulgence of Greek yogurt and exotic fruit in perfect harmony.
Every swirl, droplet, and berry was precisely rendered to feel luscious, creamy, and alive. Full digital control meant we could easily generate multiple visual variations for print, packaging, and retail, all without a physical setup.
A visual masterpiece that married speed with precision, enabling stunning, adaptable brand communication at record pace.
Bringing It to Life Through Print & Media Advertising Once the key visual was approved, we extended it into a full suite of print and media advertising assets. This included:
Posters and retail panels for point-of-sale displays.
Magazine and flyer layouts created as creative print advertisements, ensuring the indulgent blueberry visuals took center stage.
Print media designs are tailored for various formats, from large outdoor billboards to compact shelf-talkers, ensuring the image quality and impact remain consistent.
Coordination with advertising printing services to ensure vibrant color reproduction and perfect material finishes.
Our team also worked closely with partner printing agencies to validate proofs and maintain quality across different printing processes. This ensured that what consumers saw in-store matched the stunning digital renders exactly.
One of the greatest successes of this project was time. What would usually take weeks with a full shoot, from preparation and photography to post-production, was done in a matter of days with CGI.
This enabled Nestlé to launch the campaign more quickly, without a sacrifice of visual excellence or brand storytelling. Creating digital and print advertising simultaneously meant that we could not fall into the trap of retrofitting assets afterward.
The Nestlé Grekyo Blueberry Yogurt launch made a splash, quite literally. The bold, indulgent visual caught consumer attention immediately, whether they saw it on a billboard, in a store, or in a magazine.
The print media advertising assets stood out in crowded retail spaces, helping the new flavor gain quick visibility.
The campaign maintained consistent quality across all printed materials thanks to careful collaboration with printing services and printing companies.
The creative print advertisement visuals allowed Nestlé to communicate freshness and indulgence without lengthy production timelines.
Most importantly, the brand achieved speed to market, staying ahead of the competition while maintaining the premium image of the Grekyo brand.
This project demonstrates that contemporary branding is all about flexibility as well as imagination. By combining sophisticated CGI, considered design, and high-end production, brands can generate campaign images that are breathtaking as well as print-ready across platforms.
Print ad design need not depend on conventional shoots; judicious application of technology can provide the same emotional impact quicker.
Early convergence of print advertising and imagination guarantees what appears fabulous on a screen looks stunning on physical touchpoints.
Collaborating with a printing agency capable of grasping creative intent guarantees final execution is flawless.