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At PRAKRIA, we don’t simply make visuals—we create connections of people to the thoughts through experiences.




Marie Claire, the upscale international fashion & lifestyle brand, needed to enhance its position in India's online retail market. They wanted to build a stylish, easy-to-use online boutique worthy of the magazine's upscale visual appeal - and one that also provided quantifiable business returns. Prakria was chosen as the digital marketing agency + e-commerce design partner to create it.
Moving a magazine brand into ecommerce mode comes with unique hurdles:
Translating editorial elegance into a shopping experience
Ensuring product visuals, layouts, and navigation reflect premium identity
Driving traffic, conversion, and discoverability in a competitive fashion market
Maintaining SEO health and integrated marketing performance
Marie Claire needed a partner that could deliver both design excellence and digital marketing services results.
Being a complete-range digital marketing agency, Prakria merged design, content, performance, and optimization into a single unified solution.
We create a design system that is similar to the Marie Claire experience—stylish and minimalist layouts, editorial styling, luxurious visuals, and refined typography. Product grids, detail pages, and lifestyle imagery were all consistent with the brand’s luxurious identity.
We prioritized user flow, mobile responsiveness, cross-selling modules, wishlist features, and intuitive navigation. Every interaction was optimized for clarity and ease.
Working as an SEO agency, we structured metadata, optimized product pages, alt tags, and implemented schema markup so the e-commerce store would rank well for beauty, fashion, and lifestyle searches.
As a performance marketing agency, we launched PPC marketing campaigns, remarketing, and social ads to drive qualified traffic to Marie Claire’s new e-commerce site. We continuously iterated to maximize ROI.
Because Marie Claire is rooted in content, we wove in curated editorial content, product stories, and fashion insights, acting also as a content marketing agency to build brand trust and authority.
High-resolution lifestyle & product imagery aligned with editorial sensibility Iconic “shop the look” modules and editorial bundles
Seamless mobile experience with fast load times and optimized layouts
Performance campaigns across search and social, managed under our digital marketing services umbrella
SEO optimizations targeting beauty, fashion, magazine + e-commerce keywords
Data-driven decisions based on analytics, funnel metrics, and real-time performance
A visually rich, brand-consistent digital storefront
Increased organic visibility and search rankings from SEO efforts
Healthy traffic and conversion lift via PPC (pay per click) and paid social campaigns
Improved engagement and time spent, reducing bounce rates
Strengthened brand perception in the digital fashion space
This partnership illustrates what Prakria offers as a digital marketing service provider: creative elegance + performance rigor.
We ensure that your vision doesn’t just look good, it performs.
Whether you need a social media marketing agency, SEO services, or performance marketing services, we bring all the pieces together for you.