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At PRAKRIA, we don’t simply make visuals—we create connections of people to the thoughts through experiences.




KitKat was preparing to announce a new premium extension called Dessert Delight. This new range of chocolate bars were inspired by desserts, and the brief was simple yet ambitious: create a Key Visual that looked mouth-wateringly indulgent – one that would make people feel as if they could taste the product from the visual alone. As should be known, food photography is difficult. Melting components, unfixed textures, complex setups, and long timelines can contribute to uncertainty and increased costs. To add to that, the brand was already working on a shortened lead time to launch, which meant they needed to think smarter and work faster to execute the concept while still preserving high visual richness.
For Valentine’s season, KitKat wanted to turn its iconic “break” message into a celebration of love that was playful, light, and unmistakably KitKat.
Own the Valentine’s conversation in India.
Extend “Have a Break, Have a Kit Kat” into a love-themed narrative.
Stand out amid festive clutter while keeping the tone youthful.
Engage Gen Z with a fresh emotional connection.
The challenge was to fuse “breaks” and “love” into one irresistible idea that celebrated modern relationships.
We decided to build the entire scene in 3D—no melting cream, no fragile fruits, no waiting for perfect lighting
We created digital twins of the Dessert Delight bars with intricate detail—chocolate textures, glossy finishes, cream swirls, fruit bits, and layered textures.
Using cinematic camera movements, we brought these elements to life—pouring ganache, swirling creams, and fruit pieces dropping and interacting naturally.
We added subtle sparkles, light glints, and ambient particles to give a touch of magic and elevate realism.
For product callouts and ingredient highlights, we layered clean motion graphics, blending seamlessly with the 3D scenes.
This fully digital approach gave us complete control over lighting, composition, and timing, allowing rapid iteration and multiple variations, something a physical shoot could never match.
Once the hero KV was created, we extended it across multiple formats:
3D animation loops for video banners and product films.
Cinematic 3D animation clips for digital ads and launch teasers.
Looping videos for in-store displays and social media.
Variant adaptations for different Dessert Delight flavors.
Because everything was crafted in-house, our 3D animation services allowed KitKat to deploy consistent, beautiful assets across channels, with zero dependence on location shoots.
The KitKat Dessert Delight campaign visuals really appealed to me. They were lush chocolate textures, swirling cream, and sparkling finishes that really made the product feel indulgent and premium.
Visual Appeal Lush chocolate textures, swirling cream, and sparkling finishes created a mouth-watering aesthetic that elevated the brand’s dessert positioning.
Efficiency & Agility By adopting a 3D visual approach, the brand saved significant time and cost, eliminating the need for complex food shoots while maintaining full creative control.
Asset Versatility Marketing teams gained a comprehensive asset library, adaptable across print, retail, and digital platforms, ensuring consistent quality and flexibility.
Consumer Impact Consumers reacted enthusiastically the visuals made the product look “good enough to eat”, driving appetite appeal and brand engagement.
Outcome The campaign’s 3D approach set a new creative benchmark for future KitKat launches, proving that craft and efficiency can coexist beautifully.
In this project, the example delivered illustrates one of the benefits of 3D modeling, 3D animation, and VFX animation for food and FMCG brands:
The chance to explore new possibilities. Pairing 2D animation overlays onto a fully rendered 3D scene allows brands to create well-executed, transportable, on-brand, visually glossy campaigns in a time- and cost-effective manner.
Working with a competent animation studio isn't just the creation of visuals, it's about a strategic speed of delivery with excellent quality and control. Dessert Delight delivered the idea that the future of food and snack marketing will sometimes reside outside of a kitchen… but will sometimes happen inside of a render engine.